Twisted Cycle
Project Purpose
We partnered with Twisted Cycle because they needed content that reflected the power of their brand: diverse, driven, and unapologetically bold. We created a video experience that does just that—pulling in new subscribers with visuals that hit hard and resonate. Our team delivered start-to-finish production, including creative planning, filming, and editing.
Client Overview
Twisted Cycle is a Georgia-based fitness studio that blends indoor cycling, HIIT, and strength training into one high-energy, heart rate-monitored workout. With over 15 class formats designed for all fitness levels, they stand out for their inclusive approach, cutting-edge tech, and strong community atmosphere. With locations across Georgia and Alabama, Twisted Cycle creates an empowering space where members push limits, support one another, and grow together.
Services Provided
Video Production
Audio
Video Editing
Conceptualization
Problem
Twisted Cycle needed a bold, high-impact way to showcase the unique energy of their workouts and community. Despite having a powerful in-studio experience, they lacked video content that captured their brand’s intensity, inclusivity, and edge—making it harder to stand out in a competitive fitness market and attract new monthly subscribers that fit their ideal target audience.
Solution
We partnered with Twisted Cycle to produce a dynamic video campaign that brought their brand to life. Through strategic pre-production, on-site videography, and polished editing, we created content that authentically represented their workouts and culture—driving engagement, strengthening brand identity, and converting new members through a visually striking and emotionally resonant story.
Additional Deliverables
Twisted Cycle also wanted to create a separate video for their location based in Auburn, Alabama that was more tailored for social platforms. So, we traveled to Auburn and made sure to capture the intensity and community that this class had to offer.