Sole Play
Project Purpose
This project was produced for a bold, culture-driven campaign that connected Sole Play’s new sneaker release with Atlanta’s gaming community—celebrating misfits, non-traditional energy, and creative rebellion. We took the lead on creative direction and full-scale production..., handling everything from concept development and location scouting to lighting, interviews, audio, photography, and editing. The final deliverables were crafted to resonate deeply with the culture and timeline—producing high-impact content that drove community, elevated the brand, and converted attention into sales.
Client Overview
Sole Play ATL is a Atlanta-Based streetwear boutique based in Georgia, known for curating exclusive footwear and apparel from brands like Nike, Jordan, and Adidas. More than just a retail store, Sole Play blends fashion, gaming, and community by hosting events, running a gaming center, and leading initiatives focused on mental health and financial literacy. Their vibe is bold, creative, and rooted in Atlanta culture.
Read MoreServices Provided
Video Production
Lighting
Photography
Video Editing
Talent coordination
Location Scouting
Crew Sourcing
Conceptualization
Problem
An Atlanta-based streetwear boutique known for exclusive footwear and apparel from brands like Nike, Jordan, and Adidas approached us for a quick-turnaround campaign that highlighted their latest sneaker drop while seamlessly blending it with Atlanta’s gaming culture. The goal was to amplify a bold message of misfits, rebellion, and creativity. They needed fast execution without compromising the quality or clarity of the content. They also relied on us for creative direction across locations, visuals, and technical production.
Read MoreSolution
To bring their vision to life, we stepped in as both creative partner and execution team—handling everything from concept to delivery. We produced a high-energy hype video, customer testimonials, dynamic photography, and secured standout locations to match the campaign’s vibe. Our team managed lighting, sound, and editing to ensure every piece of content aligned with the brand's aesthetic and the campaign’s tight timeline. The result? A cohesive, high-impact rollout that not only met the deadline but elevated the brand’s presence—driving engagement, cultural relevance, and campaign success.
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Additional Deliverables
Interview #1
Interview #2
Interview #3
Photography Credit: @shinshotit